Loon

It begins with charisma, smooth like the finest of Harlem’s hustlers and it continues with flow; laid-back yet confident, like the finest of ghetto storytellers. Now, check the resume: a new artist with a #1 R&B/ hip-hop single of the year, both on the charts and in the clubs off of the most notoriously successful hip-hop label of all time. Put it all together and what do you have? An artist ready to present himself to the world with a force and a swagger that could only have been nurtured in Harlem USA. A talent, that’s ready to blow. Yeah, you know the name. Loon. The brother who needed a girl - not once, but twice. Loon. The brother with the slick Harlem style and suave lyrical delivery. Loon. The young gifted and black brother that’s poised to take on the industry like a true Bad Boy. Loon did more than spit memorable rhymes on "I Need A Girl Pt. 1" & "I Need A Girl Pt. 2," he articulated the thoughts of a man for whom this story needs little introduction: Sean "P. Diddy" Combs.

Loon isn’t a new jack in this game either. In 1996, Loon was signed to Tommy Boy Records as a member of the two-man group Crime Family. Flash forward three years later and enter Harlem World, a rap collective put together by Mase under Jermaine Dupri’s So So Def label. Packaged as a Harlem-fueled set of super-friends who could spit, but because of Mase’s decision to become a man of the cloth and get out of the business, the crew fizzled out before they ever really took off. But for the brother who wrote more than half the rhymes on Harlem World’s album, there was no time or use for crying over spilt milk.

"The legacy of Harlem is what triggered and motivated me to become an artist," says Loon. "If I’m going to do this, that’s what I’m going to rep." And that’s exactly what he does on the blazing old-school feel-good jam "I’ll Be There" featuring Carl Thomas. And best believe heads – old and new- will be bouncing to Loon’s remake of the Guy classic "I Like". And yes, Aaron Hall is on the record.