Master P

Master P in the heart of uptown New Orleans, Louisiana, grew up in the third ward Calliope projects. After his mother and father separated, his mother moved to Richmond, California. Master P decided to stay in New Orleans and travel frequently to California to spend time with his mom. His mother agreed it was important for him to stay in school in New Orleans and grow up with his father and his family. Remaining in New Orleans, P and his brothers were raised by their paternal grandmother.

After selling over a quarter of a million records, several of the major labels came to Master P offering him a deal. Weighing all his options, he decided to sign his company, No Limit, to a straight pressing and distribution deal with Priority Records. "In order for me to stay true to myself and my company, I had to maintain complete creative control," says P. When the deal was solidified with Priority in 1995, No Limit Records released TRU (made up of Master P and his brothers, Silkk the Shocker and C-Murder). Their album entitled "True" went on to sell over 400,000 units, while patenting the phrase and hit song "Bout it Bout it." TRUE continues to maintain a spot on the Billboard R&B album chart. With a national distribution deal and over a million records under the No Limit belt, Master P went on to make musical history by executive producing the first rap compilations', "Down South Hustlers" and "West Coast Bad Boyz". Both records held fast on the Billboard charts for several months.

As the success story thickens, Master P proves there's 'no limit' to his dreams. His first feature film, 'I'm Bout It', a straight to video project that he financed, wrote, directed and produced, debuted number one on Billboard's Top Music Video chart and has attained a multi-platinum selling status. The film is based loosely on his life growing up in New Orleans and expresses the harsh reality of survival in one of the toughest neighborhoods in America. 'I'm Bout It' stars Master P and co-stars Helen Martin, Mack 10, Moon Jones and a host of others. The soundtrack to 'I'm Bout It', also a Platinum seller, made history. According to Billboard magazine, 'never before had a soundtrack charted unless it was accompanied by a theatrical film release.' The soundtrack debuted number one on Billboard's R&B album chart and number four on Billboard's Top 200.

With all the success of No Limit records and all there is to come, one can understand why Master P is "Bout It' and "Tru 2 Da Game'. No Limit has indeed become the most successful independent record company in the country. Thanks to Master Ps never ending vision for his empire, No Limit Records will continue not only to impress, but to have a major impact on the industry and fans for many years to come .... Cause there's 'No Limit' for No Limit Records.