Rob G.

It’s an election year and the votes have been tallied. Rob G has been declared the winner of the streets. So get ready for Rob G’s The Inauguration, his dynamic debut album on Latium Entertainment/Universal. Aided by the sonic muscle of such producers as the Grammy-winning Play N Skillz (Chamillionaire, Lil Wayne) and Mike Dysel (Master P), The Inauguration is one of the best executed albums of the last several years.

The title is a play off of his popular The Rob G Campaign mixtapes, which Rob G used as a way to campaign his way into the game. Now that he’s here, he has a distinct agenda. “I really want to be a voice for young kids in general, and for Latin American kids like myself,” says Rob, who is of Uruguayan descent. “I want to represent for them by being more than a song, more than a gimmick, more than an image. This is my shot at being a leader for my people and for hip-hop.”

One listen to The Inauguration and it’s clear that Rob G is a multi-faceted artist, one ready to lead rap into its next evolution. Indeed, Rob’s ability to examine a wide range of topics is one of the traits that makes his music so appealing. “Addicted” with Pitbull details man’s natural love and lust for women, while “Close Your Eyes” showcases Rob G’s storytelling prowess. On the latter, he details the struggles that consume a young female prostitute, a rich kid from the suburbs and a street hustler. “No matter what walk of life we’re from and how different we are, struggle is something common to everybody,” he explains. “Nobody is exempt from going through it.”

Rob G’s talent could not be denied, and in 2007 he was making his breakthrough. After the steady release of his acclaimed mixtapes, the Houston rapper’s “Reppin My Block” single with Lil Keke and Slim Thug was a Southern smash, landing Rob a tour slot with Frankie J opening for Black Eyes Peas, Ne-Yo and Nelly Furtado.